I don't know why I haven't seen before this advertisement from Orange. I came across it thanks to a comment posted by Julie Charmand on Julia Gueron's blog post 'Buy this article. Or Love it. Either or.' on My French Life. Thanks ladies.
The ad emphasises that even when we communicate in our own language without concerns about cultural misunderstandings that words can still have various meanings and therefore can be construed differently. Only two examples are given for each of the words in these ads unlike in the video 'Le mot indispensable en français' which show just about endless possibilities for one single word depending on the nuance.